Análisis del modelo de gestión desde el enfoque de cuadro de mando integral de la Coordinación Zonal 3 - MAGAP de la ciudad de Riobamba, provincia de Chimborazo

Abstract

At present, goverment entities need to dentify their weaknesses in stretegic management of pproducts and services that they offer with the purpose to check the tasks comply the misión an visión acquired by the general public. The Balance Scoredcard (BSC) enables to obtain a set of indicators that measure to achieve efficiency, effectiveness and quality of different activities performed by the entity, due to the misuse of resorces can cause instability with in the organitatios with the risk te institution dissappears. Coordinacion Zonal 3 – MAGAP is the subject of this study. It is a public institution wich aims to stregthen the institutionalism of the public sector of agricultura, throug the production of godos and services that ensure national food safety, growth and equitable development, generating value-added achieving finacial profits, social equity, enviromental sustainability and cultural identy. The present research contains for parts, the first stage makes an analysis of the problema and justification in wich the research in base don and objetives to be pursued and the accoplishment of the paper. The second stage presents the theoretical framework in wich develops the scientific bbasis of the Balanced Scorcard in general form and its application to the Public Sector. The third stage provides the methodological framework in wich the hypothesis to be tested is included besides techniques, methods and tolos used in the development of the research work are exposed. In the furth stage performs the proposal and analysis of results obtain from Cordinación Zonal 3 – MAGAP, Trough information gathering in situ, considering the follwing parts: the current organizational structure 2014, the processes performed within the institution, the existing visión, work áreas, operational stff and Strategic Planning. To conclude it presents a set of conclusions resulting from the analysis process about management model applied to the institution and recomendations adaptive to the same one, to dissapear weaknesses and enhace the strengths of the Coordinacion Zonal 3 – MAGAP focused trougg the methology of the Balanced Scoorecard.