Diseño de un producto turístico para la parroquia Cotundo, cantón Archidona, provincia de Napo

Abstract

This research proposes: designing a tourist product for Cotundo town, Archidona village, Napo province, it consists of five stages: the evaluation of the tourism potential of the area; the study of commercial and technical feasibility of the product; the environmental feasibility study; the study of the legal and administrative feasibility; and economic and financial viability. It was determined that Cotundo town has 8 touristic attraction, 6 natural and 2 cultural with great potential to generate interest in tourists. Domestic tourist come from Quito, Guayaquil, Ambato and Riobamba cities and foreign tourists come from the United State, Germany, and Argentina. 92 % of tourist who answered the survey are willing to buy a tour package to visit this town. Two touristic products were designed, one and two days, based on the met demand profile, according to which the activities tourist prefer are hiking, visiting caves and knowing the ancient culture. Its marketing is done through internet and in partnership with travel agencies. The legal from for the touristic products commercialization is by creating a Corporation, it has also been identified that the positive environmental impact (569) is more than the negative (347), which means that the environmental impact is minimum. The economic and financial feasibility of the products was determined, the Internal Return Rate (IRR) is 16%, the capital recovery will take four years, and the relation Benefic/Cost is 1, 83 dollar, which proves the product feasibility.

Keywords: touristic products, tourism potential, touristic attractions.