Diseño de un producto turístico para el cantón Pablo Sexto, provincia de Morona Santiago

Abstract

The purpose of the present research is to design a tourist product for Pablo Sexto County, located in Morona Santiago Province by using bibliographic research techniques, also field and office work. It assessed the tourism potential, the characterization of supply and the inventory of natural and cultural attractions that serve to generate a tourist destination. With the analysis of supply determined the basic infrastructure, tourist facilities, superstructure, and through the market study conducted the demand analysis, besides the national and foreign tourist profile, and the confrontation supply vs demand. Through the design of productive technical study, determined the macro and micro location of the product and defined the product concept. After that, it designed three tour packages establishing the marketing plan for promotion and implemented product production processes. Structuring the legal and administrative study for its operation took into consideration rules and laws of the country as well as the Constitution of the Republic, Tourism Law and Companies Law. Through the development of economic and financial study shows that the product has an investment of $ 30990.00, giving positive values: NPV = $ 53483.28, TIR = 37%, relation C/B = 1, 52 and a recovery time of three years of the 5 years of the project. It concludes that the product is feasible; also it recommends to the county, working in coordination between the public and private sector for a better tourism development in the area. Keywords: tourist potential, tourist destination, tourism development, supply and demand tourism.