Diseño de un producto turístico para la parroquia Licto, cantón Riobamba, provincia de Chimborazo

Abstract

This research proposes a tourism product design developed in Licto parish located in Riobamba- Chimborazo; by means of the compilation of secondary and primary information, the tourist potential was identified, giving a total of 11 attractions divided as follows: 3 belong to natural sites and 8 to culture events with hierarchies from 1 to 11 with 1 being hierarchy III which corresponds to the Chalàn Cliff, where paleontological fossils were found, in market study both local and foreign tourists show interest in visiting the place with the 58% of acceptance determining that the current demand is 965 tourists regarding the universe that was 173285. The technical design consists of the tourist circuits where tourists can enjoy and recreate with the provision of facilities such as food, transportation, guide and conducting adventure sports for the price ranging from 11 to 16 dollars, being offered in a direct way regarding the environmental study there were taken into account the effects that could lead to the creation of the project, so that, mitigation measures were made to minimize impacts: for the project implementation the legal figure will be by means of tourist community center named Tulabug, to work together with the autonomous decentralized government of the community and generating economic benefits with sustainable tourism activities contributing the change of the productive matrix. With financial analysis it was determined a NPV (net present value) of $ 13,009.88, a IRR ( internal rate of return) of 35% the benefit at a cost of $2 to 38 cents, recovering the investment in one year and 5 months, which shows that the project is profitable. Keywords: tourism product, tourism potential, tours.