Plan de marketing turístico para el Hotel San Andrés, parroquia San Andrés, cantón Guano, provincia de Chimborazo

Abstract

The current research proposes: to realize a touristic markenting study for the San Andrès hotel, in Guano, state of Chimborazo. For the diagnostic of the hotel`s situation, it was used an analytic-synthetic method, that determined that the hotel has 18 bedrooms, distributed in 7 simples, 4 doubles, 3 triples, 3 quadruples an one quíntuple, with a daily capacity for 41 people. Currently, the hotel has a rate of occupancy of 15,49% which generetes $ 38943,71 dollars, yerly, vs 74406,60 dollars that determines an anual lost of 35462,89 dollars. According to the echnical calculation of the Price, the rate should be 29,02 dollars per person in front of the curren trate, which is 16,80. The strategies of turistic marketing will allow an increment of the current occupation rate, based on guidelines to maintain the corporate image as an element of the comercial identity. Additionally, it will be changes on the recen trate, promotions for discounts, frequents users and travel agencies. The communicaions proposal is base don various promotion crieria and adverising will allow to increase the number of visitors that each enity has and as result, an increment of the revenue of the hotel. For this purpose, it is necessary toincrease the number of evaluations in the communications plan, that will allow us to reach the revenue needed to reach the equilibrium point, which corresponds to 5079 equivalent to the 74406,60 that is needed for the San Andrès hotel. Key Words: touristic marketing, touristic promotion, touristic broadcast information.