Estudio de factibilidad para la implementación del Centro Agroturístico "Danielita", parroquia Quimiag, cantón Riobamba, provincia de Chimborazo

Abstract

This aim of this research was to: conduct a feasibility study for the implementation of the Agritoutism Center “Danielita” in the Quimiag parish, Riobamba canton, Chimborazo province. Field the word was carried out to collect primary and secondary information, the situational diagnosis identified physical aspects: spatial, ecological; territorial: political administrative and sociocultural and economic. A market study determined potential customers as the middle to high class urban population of Riobamba, numbered at 151,788 people The technical study defined the location of the project and the planning and infrastructure design based on the creation of a Fruit – tree nursery and tourist facilities necessary to meet market requirements. The tourist facilities were designed to offer visitors information on the trails and define the number of user who can visit without causing impact to the nursery. The management of operation departments was considered, for which inputs, quantity, and cost to prepare budgets for each area and their requirements was considered, a marketing plan was implement to identify and market the company and which took into account the 4 Ps of the Marketing Mix. In term of the legal administrative framework of the project, it was established that is in keeping with all existing relevant laws and the organizational operation of the company was outlined with a manual of functions and guidelines. Investment and profitability for a period of 5years was defined. A NPV of $204,636, an IRR of 48%, a percentage which is higher that the interest rate of the investment loan, .and the BCR is $ 3.09- in order words, for each dollar of investment, $2.09 dollars of profit will be made

Key words: Feasibility study, Fruit – tress nursery, tourist marketing.