Estudio de factibilidad para la implementación de una tour operadora en al cantón General Antonio Elizalde (Bucay), provincia del Guayas

Abstract

This research proposes: determining the feasibility of implementing a tour operator in the General Antonio Elizalde canton (Bucay). Guayas Province. Study feasibility; Tour Operator; Adventure Sports; Ecotourism used primary and secondary research techniques. Based on the feasibility of the project was determined that it is aimed at the inhabitants of Riobamba, Guayaquil and Cuenca cities, whose ages are between the 15-48 years that are within the Economically Active Population (EAP); and the inhabitants of Bucay, Cumanda, El Triunfo and Naranjito cantons that belong to the same segment. As for the future demand established that will grow at 1.5% every year. The commercial viability defined: the objective demand calculated with at 8% of unsatisfied demand, productions processes of the company established 2 and 4 tourism products. The administrative legal feasibility considered the figure of limited company to provide comparative advantages with other forms, the function manual and its regulations was designed respectively and the project was supported by the Ecuadorian laws related to the tourism sector.Finally the financial viability determined an investment of $ 76,515.10 that is needed. The project financing will be realized through contributions from partner A $49.220, 60 and partner B $ 27.110,50. The financial evaluation shows a positive Net Present Value (NPV), Internal Rate of Return (IRR) profitable, and Cost/High Benefit. The research paper concluded that the project is economic and financially profitable. It must capture the influx of tourist; company will carry out a constant monitoring service to ensure quality service and product.

Keywords: feasibility study, quality service, ecotourism product