Diseño de un programa de aprovechamiento aviturístico en la zona de uso turístico y recreativo en la Reserva Wasaí, provincia Tambopata, Departamento de Madre de Dios, Perú

Abstract

This research proposes to makes the design of program for bird observation tours is the area of tourism and recreational land use of the reserve Wasaí, Tambopata province, Madre de Dios region, Peru; by collecting primary and secondary information with field trips and literature review, a situational diagnosis of the reserve´s tourism record was made where the information obtained allows to know the characteristics of the physical space areas, understanding the political division, boundaries and access road, socio-cultural, ecological territorial, economic productive and political administrative, bearings. The ornithological inventory was carried out for two months through systematized field work using standard methods as line transect and point count, resulting in a total of 87 species of birds, information that allowed to define rates of the biodiversity in the area, both dominance and equality. The market study began by determining the market segment which is constituted by the current demand of Wasaí reserve, applying a survey to know the profile of future demand, especially the acceptance of a path for birds´ observation. The definition of strategies was conducted that achieve the utilization of the reserve for bird observation comprising within the same the design of tourism facilities and establishment of marketing strategies with the purpose of having a current satisfied and growing demand. Keywords: ornithology, conservation of birds, birds species, touristic reserve.