Estudio de factibilidad para la implementación de un complejo turístico en la parroquia Huigra, cantón Alausí, provincia de Chimborazo

Abstract

The current research proposes to determine a resort implementation in Huigra town, Alausí village, Chimborazo province. Bibliographic and field research techniques were used. An inventory assessment of tourist attractions was performed which allowed knowing the tourism potential of the town. The demand study had an acceptance of 92% of domestic tourists and 97% of foreign tourists, being the average number of visitors per day 27; the resort consists of cottages, restaurant, sport areas and playground. The marketing study defined the brand and marketing strategies for advertising and market positioning. The organizational part of the company was structured with its manual of functions, regulations, and the establishment of requirements for the legal constitution of the company according to Ecuadorian laws related to tourism. The environmental impact study which directs the implementation of the project shows a positive result for its implementation, also considering mitigation measures, control, and prevention for each one of the planned activities. Finally, the economic study determined a total investment of 298388,17 dollars and financial evaluation shows that the project will have a NPV (Net Present Value) of 1121037,78; the IRR (Internal Rate of Return) of 35% and C/B (Cost/Benefit) relationship of 3,76. The investment recovery time will be in 2 years of the project life, indicating that the project is sustainable and economically profitable. Keywords: resort, tourist attractions, touristic potential.