Estudio de factibilidad para la implementación de un producto turístico en el cantón Suscal, provincia de Cañar

Abstract

This research proposes: conduct a feasibility study for the implementation of a tourism product in the Suscal canton, Cañar province; using techniques of bibliographic research and field study tour, commercial potential, technical, environmental, social, administrative, legal, economic, financial was performed. The study of tourism,potential of the área, allowing the richness of intangible cultural heritage, evidencing the existence of an ancestral collective memory alive in every community, and attractive natural hierarchy I, II were identified. The market study defined the level of acceptance by 84% of local tourists and 67% of foreing tourists interested in the tourism product, whose services are: accommodation, food, cultural experience, transport and information. Depending of the tourist profile plannig and technical desing of tourism infraestructure was defined, the construction of 7 rooms, a restaurant area with 20 seats, tennis purpose, an agro-ecological garden, led sustainable use of resources designed natural and cultural; according to these tastes and preferences 3 tour packages were developed. In the legal administrative study the organizational structure was established, the manual functions, laws and regulations for tourism development. Environmental analysis indicates that the product is viable because the impact would cause during implementation is positive. The economic study yields the following figures; the VAN is positive of $ 111,967, 99 dollars, the TIR of 29,11%. The perod of capital recovery is 2 years. The B/C relation is 2,12.

Keywords: feasibility study, tourism product, intangible cultural heritage, natural heritage.