Estudio de factibilidad de un producto turístico para la parroquia Multitud, cantón Alausí, provincia de Chimborazo

Abstract

The current research proposes the feasibility study of a tourist product for Multitud Parish, Alausí County, Chimborazo Province. Through a participative process, it was possible to collet primary and secondary information. With the main matrix made up by 5 axis which are: Physical- Spatial, ecological- territorial, economic- productive, sociocultural, and political- administrative it was possible to carry out the situational diagnose applying surveys for national and international tourists who visit Alausí. The marketing study determined the national and international tourist´s profile and the use of an inventory permitted to identify 13 tourist attractions, 8 natural attractions, and five cultural attractions, the technical study establishes the implementation of a of a tourist plant with services such as: lodging and feeding, with the tourist resources of Multitud Parish three tourist offers were elaborated as complementary products for their commercialization, for this, 4C Marketing Mix commercialization strategies were established to place in to the market. For an appropriate operation of the tourist plant it will be necessary to do it under a legal aspect reflected in an Administrative Management Model per area. The financial study of the project determines that the initial investment will be 138291, 72 dollars with an internal rate of return of 36%, a net present value of 54.520,57 dollars and a cost benefit ratio of 2, 04 cents per dollar invested. The recovery period will be 2 years, 1 month and 4 days, this proves the viability of the tourist product.

Key words: Feasibility study, tourist product, tourist plant.