Estudio de factibilidad para la implementación de un producto turístico patrimonial en la comunidad de Tauri, parroquia Compud, cantón Chunchi, provincia de Chimborazo

Abstract

This research proposes to: develop a facility to study the implementation of a heritage tourism product in Tauri community, Compud parish, Chunchi canton, Chimborazo province; it was determined that touristic product is a thematic restaurant about the pre-Columbian cultures, Cañari and Inca; the offer analysis allowed knowing immaterial heritage existing in the community, considering that there is a richness of traditions and customs, the area most varied corresponds to the gastronomical party; also it was perfomed an inventory of 22 archaeological pieces found at the site; the damage analysis allows to know the tourist’s tastes and preferences over acceptance level, in order to create a thematic restaurant; in the technic study was determided that this will offer: Breakfasts, lunches, dinner, typical food, desserts and traditional drinks, all elaborated with products grown in the area; the environmental and socioeconomic study shows that environmental and socio-cultural benefits outweigh the harm caused by the implementation of the establishment; the company will be built as “ Asociacion turistica Cochapamba Restaurant ” under the law of social economy and solidarity also it meets the legal regulations and tourist regulations: It was obtained like results a TIR 31%, VAN positive of $ 74 794,94 and the relation between benefit and cost is $ 1,83 that is to say that for each inverted dollar is recovered $ 0,83, the recovery period of the invested capital is at 3 years and 6 months.

The project is feasible because exist all variability, and it generates social, environmental, and economic benefits.

KEYWORDS:<FEASIBILITY STUDY> <TYPICAL GASTRONOMY> <THEME RESTAURANT> < HERITAGE TOURISM PRODUCT>