Estrategias de Marketing para la Expo Feria de Construcción Decoración y Vivienda del cantón Riobamba provincia de Chimborazo 2009 - 2010

Abstract

The Strategies of Marketing were carried out with the purpose of optimizing the positioning and corporate image of the Expo Fair of Construcción Decoración and Housing, organized by the Camera of Construction of Riobamba. You uses the I diagnose strategic to carry out the internal and external environment of the Expo it Trades, you also uses the analysis FODA to know how to identify the strengths, opportunities, weaknesses, threats in the same way were carried out the investigation of markets with the purpose of measuring the positioning degree through the application of surveys to the exhibitors, auspiciantes and visitors and bibliographical sources to enlarge the study. Once identified the points of more relevance you proceeded to the elaboration of such strategies as: strategies of publicity, promotion inside which are radial, television publicity, presses and alternative means (posters, flying leaves, portfolios, Gigantografias and it paginates web). With the strategic proposals it was possible to improve the positioning and corporate image of the Expoferia of Construction, Decoration and Housing at local, provincial and national level, in turn it will allow to identify the advantages and disadvantages to be able to face the competition and to give a service of quality to all the participants and visitors to this event. It is invited to that the outlined strategies are analyzed and taken into account for the execution of future Expoferias, being our project of great help to the growth of the Company and of the event enlarging their covering at local, provincial and national level.