Determinación de los factores que inciden en la actividad turística del Cantón Mera, Provincia de Pastaza, para la toma de decisiones en el desarrollo local a través de técnicas multivariadas

Abstract

The objective of this research was to determine by means of statistical methods, the factors affecting the tourist activity of the Mera Canton, in the decision-making ´process for local development. From a mathematical study, it allowed to establish guidelines to determine the factors that affect the development of this territory, which proposed the use of multi- variable techniques, to make the proposal of sustainable management model and thus deliver a basic management tool to bolster the tourisms sector. Identified visitor´s profile as well as their motivations, in this way Orient a new perspective in relation to the promotion and dissemination of the proposed product. 500 interviews, determined through the application of a questionnaire of 51 questions that considered socio-demographic variables; psychological; psychographic and behavioral. Finally it was analyzed as a sign are 80 and 22 variables that have direct influence on tourist activity. Analysis Cronbach, which ensured the reliability of the study, was applied with the results. It concludes with a management system with several components and actors to be applied by authorities and actors linked to this activity. The application of these management tools by the tourism entrepreneurs and authorities of the cantonal GAD is recommended.