Diseño de un producto agro-ecoturístico en la propiedad de la empresa agropecuaria a turística "A y T" parroquia San Isidro, cantón Guano, provincia de Chimborazo

Abstract

This research proposes: Design an agro-ecotouristico product in the ownership of the A & T Agricultural and Tourism company, in San Isidro parish, Guano canton, Chimborazo province; in the diagnosing systematized of the current situation of the territory from five areas; Space physical, territorial ecological, physical, cultural, economic, productive and administrative political partner, by collecting primary and secondary data with field trips and literature reviews. It was determined the market for domestic foreign tourists. The inventory of Tourist Attractions identifies five attractive corresponding to Category natural sites and 5 attractives from Category cultural expressions and cultural events category, with 5 being the attractions they reached hierarchy II. According tourist profile, there were designed 3 packages that include agro-ecological tourism and activities. In the environmental impact assessment positive values were obtained by applying the matrix of Lazarus Lagos. The financial study determines that the initial investment will be $259.244,36, giving a positive NVP of 309.532,02 and a C/B of $2,19, and the IRR is 34%. In the administrative-legal study, it was structured the operating manual and procedures manual for the provision of tourism services. Marketing strategies and distribution and advertising will be direct to consumers through social networks, websites, brochures and business cards.