Diseño de productos turísticos en el cantón Bucay, provincia del Guayas

Abstract

This research designing a tourist product in canton Bucay at Guayas province, it consists of 5 stages, evaluation of tourism potential, commercial and technical design of the product, environmental viability, legal and administrative study, and economic and financial feasibility. Determining that canton Bucay has 13 attractions between natural and cultural, with great potential to generate interest in local, national and international tourist. National tourist come mainly from cities such Guayaquil and Cuenca, and foreigners are from the USA and Spain, 70% of surveyed tourist are willing to buy a tourist package in this canton. The tourist product as designed based on the profile as the demand that shows, that the main activities they would like to do are: visits to the waterfalls, canoeing, visit to the agro tourist farm and trapiche; the same itch guided to name to the product with the name Bucay Nature and Adventure, it has a duration of two days, and it is commercialization is realized by means if internet, and agreements with travel agencies. The legal figure proposed for the operation of the product is limited company; in addition, the environmental impact that produces the project is the 2% inch suggest that the impact of the operation of the product is not significate. It as determines the economic and financial feasibility of the product, having an IRR of 41.67% cost benefit relation of 3.31 and a recovery capital time of 1.8 years. It is concluded that the project is feasible and it is recommended it is implementation as a contribution as a contribution to the growth and development of the tourist offering of the canton.

Keyords: tourist product, tourist potential, natural and cultural attractions.