Estudio de factibilidad para la implementación de un parque lineal en la parroquia Punín, cantón Riobamba, provincia de Chimborazo

Abstract

The current research proposes: To elaborate a feasibility study for the linear park implementation in Punìn, Riobamba canton, province of Chimborazo; it was done through field work, and primary and secondary information, where by the confirmation of market research according to surveys application, the tourist profile and needs were determined, the linear park was enormously accepted in both study segments used. The technical study was elaborated, where two study areas were established: the planning and technical design of touristic infrastructure where are found the location, size of project, typology of the construction and architectonic and technical design. The marketing study allowed to identify the logo of park, besides functions were established and the salary of person in charge of project commercial area. The administrative and legal viability was determined in which is based the park building and implementation. For the environmental and socio-cultural study was made the Leopold Matrix, the same that identifies adverse and favourable impacts that will be generated; providing like result most of negative impacts. Finally the economic study determined a total of investment of 362409,74 that will be financed by a bank loan and financing of public funds investment of GADP (Independent decentralized government Punin) Punìn and GADM (Independent decentralized Municipal Government) Riobamba; the financial study is justified in the GAD´s competences. It is recommended to take into account environmental affected factors and fulfil with the mitigation actions, besides of promoting and making decision of implementing the project, considering the study done.

Key Words: feasibility study, linear park, marketing research.