Diseño de un producto turístico artesanal para la ciudad de Riobamba provincia de Chimborazo

Abstract

This research proporses: designing a craft tourism product for Riobamba city of Chimborazo Province, with an acceptance rate of 91%, reflecting its parent record type craft demostrations to 10 attractions and 18 artisans who make them. Making a diagnosis of this activity in the field of tourism system such as: attractions, infrastructure, tourist facilities, and superstructure. Defining the needs and requirements for product design. Conducting market research by analyzing the supply has to know what the urban area of Riobamba at: attractiveness potential, facilities and installations, conducting a study of demand through the use of surveys to domestic and foreign tourist to define the percentage of acceptance at national and international level, definiting its profile, the tourism product designing, integrating the necessary tourist facilities, tourist route packets, reference costs, maps, making the analysis of competition at the level of regional 3 and also with reference to Quito and Cuenca for being cities of Cultural Heritage of Humanity and bids with similar characteristics, through direct approaches with representatives of Tourism management of the Municipalities of Quito and Cuenca, applying surveys and conducting the tours that offer these cities to learn about the strategies they use and apply as a model in the tourist product to the market. Besides making the definition of advertising media focused on market research, spreading the tourist product to the national and international community. Concluding that it is feasible and will bring benefit to the artisans and Riobamba city, so it is recommended that the project is carried forward.