El turismo comunitario y su incidencia en el desarrollo local caso de estudio: Parroquía Pistishi, Cantón Alausi.

Abstract

This research aims to analyze the impact of community tourism in local development of Pistishí parish, in Alausí Canton. Through data collection and focus groups with various stakeholders, developed in four stages: first an analysis of the current tourism of the parish in which was possible to determine their strengths and weaknesses, second administrative, operational and commercial aspects of written tourism publicizing management and project management, third the implications of socio-cultural, economic and environmental dynamics was determined allowing to determine positive and negative aspects of tourism in community development, to finally develop a proposal based on a strategic plan sustainable, generating programs and projects that energizes the tourism offer through innovative tools and techniques to position the territory generated in the marking. In conclusion we can say that energizes Pistishí community tourism in the local economy, with a focus on multiculturalism and social inclusion, the authorities and inhabitants of the parish is recommended to apply the proposal in order to attract more tourist flow in the area.