Propuesta metodológica para la generación de encadenamientos productivos para el turismo sostenible; caso Microcuenca del Rio Chimborazo

Abstract

This research focuses on developing a methodology for the generation of productive chaining for sustainable tourism, micro watershed case of the river Chimborazo, at the parishes of Calpi and San Juan of the Riobamba Canton. The methods of investigation used are descriptive type, that identifies the activities and tolos that will be carried out to facilitate the productive chaning for a sustainable tourism, the techniques used are: the survey supported in the questionnaire, through for wich it was obtained real data, allowing realizing the analysis and interpretation of results; also it was developed an analysis og the SWOT (Strengths, Weaknesses, Opportunities and Threats), determinig the strenghts and weaknesses of existing practices, summarized in a matrix, where it is identified that 64% of the identified productive projects belong to the Calpi parish, and the 36% to the San Juan parish. It was determined also that the tourism sectors of the parishes which make up the micro watershed have very marked differences among which stand out: the aspect of community work, infrastructure, organizational processes, supported by public and private institutions. Fort he identification of the territory of the potential productive activities, with a focus on chaining, it was realized a situational diagbosis through the review of information secondary sources and field visits, in which states that a 67% of the habitants surveyed accept the implementation of an associative network base on tourism. Also, it was performed a zonong of 12 productive projects, operating within the micro watershed og the river Chimborazo, to subsequently do the characterization of the existing production activities, in the communities of the study area. Concluding that it is necessary to design methodological tools, through a sectorial diagnosis, setting objectives and strategic guidelines, the design of the proposal of the associative network and the design the action plan with its respective “development agenda” for the operation from the same, so its implementat ion is recommended to improve the current social and economic situation of the study area.