Identificación de alternativas productivas sostenibles relacionadas con industrias culturales del Qhapaq Ñan en el tramo de la comunidad Nizag, cantón Alausí, provincia de Chimborazo

Abstract

The present investigation was carried out to identify sustainable productive propose alternatives related from Qhapaq Ñan cultural industries in the community Nizag, Alausí canton, Chimborazo province; it was used library research techniques and field. By analyzing the current situation at community was determined to be a community of about 2000 people self - identified as Kichwa Puruhá, they generate their income through the practice of farming, agricultural, craft and community tourism. The identification of cultural enterprises and market opportunities determine that community has an intangible cultural heritage that has been passed from generation to generation and is reflected in women’s daily life and the community in general, through creation of crafts with natural fibers such as: sisal and wool sheep. Sisal makes multicolored designs shigras whereas are created on railway, utility, items and colors of plantations that exist in the community plots. Also, sheep wool makes items between $ 100 to $ 150 especially for the times spend for creation are created. For products that are created in Nizag part of cultural industry, it is proposed to incorporate aspects such as: the creation to value – added products through generation of marks and copyrights, incorporate designs and establish quality standards products generated, identifying sources of funding for the project