Determinación de Alternativas de Comercialización de la Carne de Cuy (Cavia porcellus) con Valor Agregado en la Ciudad de Riobamba.

Abstract

The Agricultural National Census (2002) it indicates that in our country it exists around 5 ́ 067.049,00 guinea pigs distributed in 337.423,00 hatcheries, of that which 97% correspon ds at family and traditional level with a precarious handling, and the remaining percentage corresponds to exploitations with technical principles, of this animal population 40% is dedicated to the meat production, and the rest corresponds for sale of guin ea pigs in foot, in the informal markets where they receive to change prices that doesn't generate the sustained of the hatcheries, obviously these problems they are caused by the disorganization of the breeders, handling without technical principles, and the sale of guinea pigs like raw material without giving an added value that is to say without closing the production chain, these they result in the unemployment and poverty that it suffers with the population's 46,93% from the one to our moment country w hich 23,57% in extreme poverty. Because to be able to solve the problem of low prices somehow for the guinea pig sale he/she is carried out the market study for the guinea pig meat in the city of Riobamba, determining this way big demands with fair prices th at guaranteed the sustained of the hatcheries,: the sale of alive guinea pig in informal markets is not profitable since the financial indicators indicate that it is not viable; peeled guinea pig if it is profitable with their financial indicators: VNA $ 1.372,30, TIR 21%; and roasted guinea pig with potatoes presents a demand of 177 daily guinea pigs, throwing the financial indicators, VNA $4.491,0, TIR 26%, demonstrating his viability and sustained . This indicates us that it is profitable to sell roasted guinea pig with potatoes in a place of more security and concurrence, with an attention courts and adapted presentation, and with direct distribution breaking this way the chain of the middlemen.