Representación gráfica de modismos autóctonos de la cultura macabea aplicados en prendas de vestir mediante la técnica serigráfica

Abstract

The present research explains the process that was undertaken to achieve the design from graphic compositions Macabeos language used in applied on clothing, in order to evoke and reinforce Macabeo lexicon in adolescents and young in Macas city, Morona Santiago province. Interviewing Deductive method and by interviewing distinguished people and surveys of a sample of 369 people tracking market information idioms were applied, fashion and illustration style for prints, which served for the realization of icons, with geometric illustration-abstract fulfilled forming compositions geographic dimensional application. A list of 285 idioms 12 were selected to represent graphically as important. Icons manifest the literal meaning of words, showing experiences, attitudes and human physical conditions, creating a visual identification and a graphic style by EXPRESIOM collection. Under advice from professionals in fashion, are designed and produced garments with materials suitable for screen printing, keeping the garment-meaning-related icons. A parade twelve garments printed with graphics language was performed in night Macabea program, attendants 100 people in the target were surveyed to evaluate the project, 93% identified with icons and their meaning, due to the form dynamic presentation of language and personal relation to personal characters showing interest to the recovery linguistic-cultural concluded that the presentation of graphics idioms strengthens the interest in adolescents and young people to introduce them, their daily speech, so it is recommended to reinforce this project through creative campaigns visual and auditory culture reinforcement.