Creación de un modelo de gestión de Marketing y Ventas para promover el turismo en el Parque Acuático del Gobierno Autónomo Descentralizado de la provincia Bolívar, año 2013.

Abstract

The present research treats about the establishment of a Marketing and Sales Management Pattern in order to promote tourism at Aquatic Park in Balsapamba parish, Bolívar province; for this, researchers proceeded to develop a study on tourism services the park offers because it permits to know its position and acceptance among local and national tourist. It has been developed an analysis on Macro and Micro environment, a situational diagnosis FODA and a market researching task by means of applying important methods and tools which have permitted to know in detail internal and external factors impinging on the normal functioning of the aquatic park. This proposal has been developed based on the Mix Communication variables which are: publicity, promotion, sales power and public relations, generating strategies related to radio publicity, written means like hinged writing tables and posters, publicity on huge screens through videos, promotional strategies of two instead of one, courses for students and civil employees, and strategy on sale power through training to the staff on customer care. It is recommended to head staff of the aquatic park the execution of the communicational proposal supported on its feasibility and acceptance, due to in a very easy way the budget could be assigned for the performance in the aim to attract potential customers and to improve the tourism services in one of the geographical zones with important natural delights in the region of our country.