Diseño de un Plan de Negocios para la producción y comercialización de las chichas de jora y morada de la Fundación Andina Marka, en la provincia de Chimborazo cantón Riobamba parroquia Calpi comunidad de Bayushi San Vicente período 2012

Abstract

The present investigative work is the Design of a business plan for the productionand commercialization of "chicha de jora" and "morada" for the Andean Foundation "Marka", from Chimborazo province, Riobamba canton, Calpi parish, san Vicente de Bayushi village, period 2012", in order to set the business inside the Riobambamarket and promote the products it offers" Because it is a new form of constitution business in Ecuador "The law of Popular and Supportive Economy", it was not easy to find information, so, a marketinvestigation was developed in the five urban parishes of Riobamba about "chichi de jora" and "morada" to know the inclinations and preferences of the Riobambapopulation and the acceptance that the product will have. The business plan for the production and commercialization of "chicha de jora" and"morada" proposes the creation of an Operation Technical Plan of in which allabout the elaboration chicha is analyzed, distribution of the plant, flowcharts of theproducts, quality control, industrial security and hygiene. For thecommercialization, "mix" marketing strategies will be applied, in addition theFinancial plan was elaborated where favorable results were obtained since theproject is viable and profitable where the VAN is positive $67 884,7 and the TIRgives a performance of 1 1% higher to the passive rate of the bank; recovering theinvestment in six years, six months and three days. 182 It is recommended the fast execution of the present Business Plan to reach theobjectives and vision set by Andina MARKA.