Plan de marketing digital para incrementar las ventas de la Empresa Fomo Sport en la Provincia de Tungurahua

Abstract

The present research work called “DIGITAL MARKETING PLAN TO INCREASE SALES OF FOMO SPORT COMPANY IN TUNGURAHUA PROVINCE” does not have an adequate digital marketing plan due to its poor interaction with the customer, the poor management of publications in their social networks and, even their lack of interaction with customers online, this has made their brand recognition in the province so poor, therefore, the objective of the research is to create a digital marketing plan to increase sales of the company Fomo Sport in Tungurahua province. The methodology applied has a qualitative and quantitative approach, an exploratory and descriptive level and, the deductive-inductive method was applied, the study was applied to the economically active population within the province which were 309,380 people, in addition, it was applied a non-experimental design of documentary and field type for the development of the survey. Through the results of the survey, it was determined that the company does not have an online positioning because users do not know about the products offered within the province and its social networks do not contain attractive content for there to be a good interaction with consumers. In conclusion, the development and implementation of a proper marketing plan can be fundamental for the long-term success of the company within a highly competitive environment and it is important to note that digital marketing is a continuous process that requires constant adaptation to changes in consumer behavior and in the digital age.