Proyecto de factibilidad para la creación de un centro de acopio y comercialización de cebada en la Parroquia Cacha, Provincia de Chimborazo, año 2023

Abstract

The "feasibility project for creating a barley collection and commercialization center in Cacha parish, of Chimborazo province, year 2023". Its objective was to eradicate the middleman and stipulate a fair price for the farmers of this area who are dedicated to barley cultivation. For the development of this research different methods, techniques, and instruments were applied, these were fundamental to guide the phases of the market study. For this purpose, surveys were applied to farmers and possible consumers where it was evidenced that there is no place where barley producers can sell this product, all these activities are taken to sell in the wholesale market, which is why an idea is applied to change the paradigm of cultivation and sale of this product, which in several cases are exploited by intermediaries who are the beneficiaries, affecting the economy of each of the farmers. For this, each of the phases of the market study was carried out, among them the quantity to produce was known, and the way to sell through direct strategies. A structure that eradicates all administrative activities with an adequate corporate philosophy that solves the development in the decision-making and the application of the processes was created. When applying each one of the phases of the market study the project was determined to be viable due to the economic-financial evaluation determined the NPV of $40,486.35, the IRR of 38.15, the Investment Recovery of Period 4 years 1 month and Benefit Cost Ratio 1.20 determined that the project is applicable without investment risk for the creation of the barley collection center considering the proposed strategies.