Proyecto de factibilidad para la creación de un centro de acopio de flores ornamentales para la exportación en la Parroquia Guaytacama, Provincia de Cotopaxi, año 2023

Abstract

Guaytacama parish does not have a flower collection center to export, so they distribute the raw material to intermediaries who pay them below the estimated prices. At the same time, most producers do not have the resources to market the product on a profitable scale. Therefore, the objective of this degree project was to carry out a feasibility study for creating a collection center for export flowers in the Guaytacama parish, in the year 2023, to determine the project's productive, technical, administrative, legal, and financial viability. A mixed approach methodology was used, collecting data through surveys of producers and consumers, and an interview with the district plant health technician 3 Cotopaxi - Latacunga. The inductive-deductive method was used to make informed decisions after collecting information. Once the main variables were determined, the proposal was structured based on a financial study and evaluation. This evaluation revealed that we have a positive NPV of $232,731.26 and an IRR of 18.86%, higher than the discount rate and the opportunity cost, indicating the profitability and feasibility of the project, generating a positive interest to be executed. It is concluded that the execution of the project for the creation of a collection center for export flowers, will boost the local economy and generate sources of employment, through training programs, for small producers of ornamental flowers in the parish, so that they are informed about the standards, requirements, that Agrocalidad has, in terms of its evaluation of quality products.