Proyecto de factibilidad para la creación de una sucursal de la Cooperativa de Ahorro y crédito corazón de Jesús Ltda., en la Ciudad de Salcedo, Provincia de Cotopaxi, año 2023

Abstract

The objective of this feasibility project for the creation of a branch of the Cooperativa de Ahorro y Crédito Corazón de Jesús Ltda., in Salcedo city of Cotopaxi province, was to expand into a new market to provide financial products and services to the unsatisfied demand of the city of Salcedo and to in constant grow. For the development of the research, a mixed qualitative-quantitative approach methodology was chosen, with analytical, deductive and inductive methods, through research techniques such as the interview applied to the general manager, and the survey applied to the people of Salcedo city to determine the unsatisfied demand that exists in that sector. The economic-financial evaluation resulted in a Net Present Value of $230,376.75, an Internal Rate of Return of 34.60%, a Payback Period of 2 years, 3 months and 10 days, and a Benefit-Cost Ratio of $1.70 for each dollar invested. With this, it is concluded that the project is feasible, and it is recommended to implement this project so that it can get the objectives of the cooperative, provide financial products and services and meet the financial needs of the people of Salcedo.