Proyecto de factibilidad para la industrialización y comercialización de la papa en la Parroquia San Isidro, Cantón Guano, Provincia de Chimborazo, año 2023

Abstract

The feasibility project for the industrialization and marketing of potatoes in the parish of San Isidro, Guano canton, Chimborazo province, year 2023, the investigation was carried out with the objective of raising a technical and market study with relevant information that allows the unsatisfied demand for industrialization and marketing demonstrating the levels of investment and profitability. In the research, both a quantitative and qualitative methodology were used, instruments such as surveys of producers and consumers were applied, where it was possible to determine that production is intended in 34% for self-consumption and 66% for sale, which is transported to the wholesale market of Riobamba, consumers would like to consume products without preservatives, they could buy potato snacks since they are 100% organic, natural products. That is why the analysis of this study was carried out, an acceptance of both producers and consumers was obtained, determined the supply and demand that exist where an unsatisfied demand of the product to be manufactured in the first year of 240,937.44 people who would be willing to acquire potato snacks was established., which contributed to the technical, economic realization and the financial evaluation, the viability and profitability of the industrialization and marketing of potato derivatives was determined, where a positive Net Present Value (NPV) of $119,015.75 dollars and an Internal Rate were obtained Of Return (IRR) of 23.08%. These financial indicators show that industrialization and marketing is feasible, demonstrating the opportunity and confidence to invest in the project, in addition to providing new jobs in the local population improving the economy.