El mercado de valores como alternativa de financiamiento de las empresas industriales de la Provincia de Tungurahua, año 2023

Abstract

The stock market emerges as a promising financing option for industrial companies in Tungurahua in 2023. However, its potential is hampered by poor financial literacy, lack of knowledge of the system and the associated risk perception. To overcome these obstacles, it is essential to undertake actions aimed at educating and raising awareness among entrepreneurs about the advantages and opportunities offered by the stock market, as well as simplifying and speeding up access to the market for companies in the province. The general objective of the research is to analyse the role of the stock market as a financing alternative for the economic development of medium and large industrial companies in Tungurahua in 2023. A multidisciplinary methodology was adopted that integrates quantitative-qualitative, descriptive and explanatory aspects, based on observation and data analysis, and incorporates both induction and deduction to meet the established objectives. The study is based on surveys of 45 industrial companies, conducted through Google Forms, and an interview with the Quito Stock Exchange; and digital libraries of the Escuela Superior Politécnica de Chimborazo (ESPOCH) and digital journals such as Redalyc, Dialnet, Académico and SciELO. The results reveal a series of strategic actions to boost the economic development of Tungurahua's industrial enterprises through the stock market. These actions include the implementation of continuous training programmes, collaboration with business education institutions, the creation of business education materials, personalised advice and the promotion of local success stories, among others. In conclusion, the implementation of a practical guide: access to the Ecuadorian Stock Market for Industrial Companies in Tungurahua allows them to combine strategies to overcome the challenges identified in the research, foster greater participation, understanding and promote their economic development.