Evaluación del uso de aplicaciones móviles en los sistemas de transporte público y comercial de la ciudad de Riobamba. Periodo 2021-2023

Abstract

The present research project consisted of analyzing the impact of using mobile applications for transportation in the city of Riobamba. The objective was to evaluate the impact of mobile applications on public and commercial transportation in Riobamba through a detailed analysis of existing applications to determine improvement actions that promote their use. The methodology employed a mixed approach, with a non-experimental cross-sectional design and a documentary field study type; a survey was conducted using Google Forms and interviews with collaborators from commercial and public transportation units to gather user perceptions regarding mobile transportation applications. The results indicated that the use of mobile applications is growing, although there remains a sector still clinging to the traditional model. It was also evident that mobile applications are mostly favored for their accessibility, security, ease of payment, and the information provided. However, the main disadvantage is mobile network failures. It recommended developing a mobile application that allows citizens to have efficient mobility within the city, including both public and commercial transportation in an effective manner.