Propuesta de mejoramiento de la movilidad interna en la empresa privada Comercializadora Mayorista Costa y Sierra “COMERMAYCOM S.A.” ubicada en la ciudad de Santo Domingo, provincia de Santo Domingo de los Tsáchilas

Abstract

In this degree work, a proposal was developed for the improvement of internal mobility in the private company Comercializadora Mayorista Costa y Sierra "COMERMAYCOM S.A." located in the city of Santo Domingo, Province of Santo Domingo de los Tsáchilas, which includes internal mobility, giving impetus to infrastructure, signage and security. Based on mobility, the significance that pedestrians and drivers have inside the company was analyzed, therefore, infrastructure is the fundamental pillar inside a market because the marketing of products must be delivered to the customer in optimal conditions and properly, in the case of signage, a field study was conducted to check the state in which the horizontal and vertical signage is, A survey was used as an instrument to validate the opinion of users, drivers and merchants on the current situation of the company's facilities, resulting in a discrepancy between users and merchants; however, it was found that both the company's infrastructure and signage are not in optimal conditions and need an adequate model for the commercialization of products and mobilization of users. It is concluded that all the objectives proposed in this degree work were met because the implemented proposal provided better results, however, it is recommended to work only with field study because in this way the reality of the problem is visualized and thus, to provide better service to traders, drivers and pedestrians entering the company