Creación de una empresa de logística y transporte para la prestación de servicios mediante la aplicación de nuevas tecnologías en la ciudad de Riobamba, provincia de Chimborazo

Abstract

In Ecuador, few technological companies are dedicated to logistics and transportation for the provision of services; it requires knowledge of each of the elements mentioned above; in addition to the current situation of the home delivery service that is growing in our country, therefore the objective of this research was the creation of a logistics and transportation company for the provision of services through the application of new technologies in the city of Riobamba, province of Chimborazo, which will promote economic and social development of the sector. For this purpose, a Marketplace sales channel was created through a mobile application with a delivery system to promote and advertise restaurants, supermarkets, bakeries, confectionery, pharmacies, gifts, pets, technology, etc. Through the use of the experimental method, information was obtained from the people who used the delivery service platform; a synthetic analytical process was applied through direct observation of user demand and the supply provided, allowing the information to be adequately collected and finally, a market study and analysis of the competition was carried out. Through this methodology, the project's feasibility for implementing the mobile application was determined; the company YapaExpress sought to generate and cover that gap in the use of technology for the sale of their products or services. In this context, it is concluded that it was possible to determine the different characteristics of the growth of electronic commerce at the global, national, and regional levels by the study conducted on the population, the feasibility of the project was determined, and its implementation is recommended for economic growth in the city.