Propuesta de mejoramiento del sistema logístico de distribución de productos Reylácteos en la ciudad de Riobamba

Abstract

In Riobamba city there are four authorized distributors of Reylácteos products, in which several deficiencies were evidenced in terms of storage in warehouses, packaging, unloading the product that arrives from the factory and most of the inconveniences were denoted at the time of distributing the dairy products; therefore, the present research work had the objective of developing a logistics model that allows an adequate management and distribution of Reylácteos products. The methodology implemented had a quantitative-qualitative approach, using a descriptive, field and documentary research design. The variables under study were related to the distribution, storage and packaging processes, as well as the distribution margin through strategic route planning. The study population was the same sample, covering a total of 20 participants. The proposal under study contemplated the following phases: configuration of the diagnostic situation in the company focused on its client portfolio; study of the possible solution models to be implemented in the company; identification of the data necessary for the development of the selected model; viability of the selected model for the company under study and analysis of the emerging results. Using this methodology, it was determined that each distributor received an average of 100 to 190 crates of orders. Likewise, each distributor had a specific place to dispose of the products; the crates were placed in columns of 5 to facilitate their transportation and there were two transportation units with a capacity of 24 to 30 crates per load. In this context, it was concluded that this strategy contributed to improve the distribution and correct handling of the products; in addition, it reduces the company's operating and production costs and promotes greater competitiveness in the market.