Proyecto de factibilidad para la creación de una microempresa de servicios de coach en finanzas personales en el cantón Ambato, provincia de Tungurahua, en el año 2023

Abstract

The feasibility project for the creation of a microcap company to provide personal finance coach services in the Ambato canton, province of Tungurahua, in 2023 was aimed to allow the population of Ambato city to get a deep knowledge about how to manage personal finances and reduce family economic instability. The research is developed based on methods, techniques and instruments that served as a guide for the correct development of the methodology, as well as several shortcomings in the environment that affect the creation of the microcap company, such as government management, which is not integral to generate better business positioning, lack of studies that achieve strategic direction that optimizes the use of administrative tools, cantonal authorities do not support proactive direction in business lines. To solve these problems, a market study was proposed where the acceptance of 94% was known for the creation of the personal finance coach services microenterprise. In order to reach the client, marketing strategies such as price, place were proposed. , product, promotion with a focus on channeling the minds of the inhabitants, and this must be articulated through administrative management, complying with the corporate philosophy with technical processes to provide the service. By correctly applying these strategies it is evident that the income is greater than the costs and expenses and the financial economic calculations show a NPV of $6,153.12 IRR of 39.32 Investment Recovery Period is 4 years 1 month and the Benefit Cost Ratio of 1.23 for every dollar invested. It is recommended to implement this project as it complies with all the phases of the market study, yielding positive data that can energize good business management with strategies that seek to gain possession in the market, which entail a process of customer satisfaction and investors can recover their money in an appropriate time