Proyecto de factibilidad para la creación de una microempresa de catering y eventos en el cantón Rumiñahui, provincia de Pichincha, año 2022

Abstract

The feasibility project for the creation of a Catering and Events microenterprise in the Rumiñahui Canton, Province of Pichincha, Year 2022, with the objective of knowing its viability and at the same time developing an economy of great importance in the local development. For the development, a thorough analysis of the techniques and instruments that were based on surveys to the population was considered, which helped to determine that the idea of proposing the catering service is beneficial and has a considerable acceptance; assuming that the city of Sangolquí has an acceptance of 67.85% of the total of 58,254 inhabitants. In developing the project, demand, supply and unsatisfied demand are analyzed, which determines that the future company must develop market strategies that help to make timely decisions to publicize the enterprise, for this it is necessary to carry out an adequate organizational structuring according to the business functions that are focused on the construction of a mission, vision, vision, value, institutional policies with a proper manual of functions where they are articulated with detailed process and therefore the costs and expenses were analyzed building an adequate accounting process where the feasibility of the project is analyzed being feasible and in a way that this can be applied, since it was obtained by calculating the Net Present Value (NPV) an amount of $ 19. 236.82, the calculation of the Internal Rate of Return (IRR) is 30.09%, on the other hand, we have the calculation of the Benefit Cost Ratio (BCR) of $1.29, and finally an Investment Recovery Period (IRP) of 3 years 6 month so that the catering service project can be implemented with advertising strategies, promotion and appropriate discounts, in order to achieve the market objectives and position itself as a leading company in the market, in order to meet their requirements and needs that help to make them competitive in local development