Proyecto de factibilidad para la creación de una sucursal de la cooperativa de ahorro y crédito Nueva Esperanza Ltda., en el cantón Pallatanga, provincia de Chimborazo, año 2023

Abstract

The feasibility project to create a new branch for the Nueva Esperanza Savings and Credit Cooperative Ltda. (COAC), located in Pallatanga, province of Chimborazo, year 2023. In the case, it has been identified that the population lacks access to financial institutions to be able to offer loans. The objective of the research was to carry out a market study focused on the opening of the COAC branch. For the development of the research, the inductive, deductive, analytical and synthetic method was applied, which allowed surveys to be applied to the Economically Active Population where it is identified that the inhabitants do not have access to a nearby financial institution, causing costs that reflect the leaving their homes to acquire various financial services, there are also very frequent problems with withdrawals or deposits, and the time is insanely long which harms people's finances. To solve the problem, a market study was developed where demand and supply could be identified, a technical study that is developed based on process and procedures, to structure the administrative study which focuses on channeling administrative management based on to a corporate philosophy that channels each of the areas of the institution and has a good functioning based on the determined costs, expenses and income, which entails the analysis of the financial economic study in which a Net Present Value of $61,168 was identified. .87 dollars, and an Internal Rate of Return of 27.31% which indicates that the profitability of the project is high, that is, this project is feasible to expand in the city providing a quality service