Modelo de gestión administrativo-financiero para la empresa “Nova Inmobiliaria” de la ciudad de Riobamba, provincia de Chimborazo período 2023- 2027

Abstract

Facing financial and administrative challenges, NOVA INMOBILIARIA, for the period 2023-2027, set out to improve its structure by implementing a management model adapted to its specific needs. The initial problem lay in the lack of a strategic framework that effectively addressed the complexities of the real estate market in Riobamba. Intending to achieve sustainable growth, the company set out to design a model that would optimize financial and administrative operations. The methodology adopted involved qualitative and quantitative methods and an exhaustive analysis of internal and external factors, as well as the active participation of key factors of the organization, highlighting the shortcomings and weaknesses of the company, allowing the research to develop key strategies. to solve those problems that the company NOVA INMOBILIARIA is going through. The result was a comprehensive model that ranged from financial management to process optimization and strengthening decision-making through key performance indicators. The implementation carried out gradually, guaranteed a smooth transition. The conclusions of the study highlighted the significant contribution of the model to the long-term success of the NOVA INMOBILIARIA company, consolidating it as a leader in the Riobamba real estate sector