Diseño de señalética turística para la comunidad de Nizag, cantón Alausí, provincia de Chimborazo

Abstract

The objective was to design tourist signage for the community of Nizag in Alausí canton, Chimborazo province. The methodology for the diagnosis of the tourist condition was a survey of primary and secondary sources, with information on the components: biophysical, sociocultural, productive, human settlements, mobility and energy and telecommunications, and political-institutional, the interpretive condition was determined by calculating the Interpretive Potential Index (IPI) that allowed the identification of interpretive resources with adequate features for interpretation. The signage needs were determined by georeferencing the sites, the design proposal was formulated using the methodology of the Tourist Signage Manual for the State's Natural Areas Heritage (PANE) and the Methodological Guidelines for the Implementation of Tourist Signage in Community Tourism Ventures, detailing: type of sign, type of label, file number, location, graphic design of the signage, legend, materials and costs, QR codes and a web page on Wix.com were made, SketchUp was used to design the signs and ArcGIS for the maps. Later, concluding with the location of the tourist signage on the map. Finally, the reference budget for the implementation of the signage was determined, the Unit Price Analysis (UPA) technique was used, determining the total cost of the project. Concluding that Nizag focuses on the following activities: agriculture, livestock, and tourism, requiring the implementation of 21 signs, the total budget for the implementation is 9,087.17 US dollars, deducing that the community must implement tourist signage in its attractions for the better orientation of visitors.