Implementación de estándares mínimos de calidad para la obtención del distintivo R para la operadora de turismo Ecuador Eco Adventure de la ciudad de Riobamba

Abstract

This technical project focused on implementingminimun quality standards for the Ecuador Eco Adventure tour operator in Riobamba city. The methodology used was non-experimental and applied, base don literatura review and field techniques. The information was collected through on-site visits for self-diagnosis of the company´s level of compliance with each of the requirements of the manual for the Implementation of Good Practice Indicators in the intermediation sector proposed by the Tourism Department of the GADM Riobamba and an interview with the company´s manager, with values ranging from 0 to 8 for the environmental and socio-cultural axis, and from 0-6 for the economic-business and visitor-tourist axes, with results based on three criteria: not complaint, partially compliant and satisfactorily compliant. In addition, a reporto f the results obtained was submitted, in which the percentages obtained at the end were established. An evaluation of the implementation of the standards was carried out and the leve lof impact that the technical assistance and internal Audit support has had on the company was assessed after 9 weeks from the first evaluation. The results achieved in the initial evaluation showed an overall percentage of 82%compliance among the four áreas evaluated, while the ex-post evaluation was 96%, the mandatory requirements were verified, with an initial compliance of 76% and 100% in the final evaluation, which allowed the company to obtain the R label. To sum up, it recommends the implementation of the Distintivo R in the tourism operator, which will allow better local development.