Evaluación de la gestión administrativa y financiera de la empresa Agrotrade, del cantón Riobamba, provincia de Chimborazo, periodo 2021-2022

Abstract

The primary focus of the study was directed towards the evaluation of Agrotrade's administrative and financial management from 2021 to 2022. During this analysis, notable drawbacks were identified regarding operational effectiveness and the organization of resources and processes, pointing out specific areas for improvement, particularly in financial management, where a moderate level of competence was observed. The data analysis emphasized the need to maintain high standards in terms of transparency and internal communication. For the administrative and financial evaluation, a mixed approach was adopted, using historical data such as financial statements for comprehensive analysis and to better understand the true financial situation of the company. Among the recommendations derived from this analysis, it was proposed to carry out a meticulous review of internal processes, update the accounting system and provide training to staff. Additionally, exploring strategies to diversify income sources and constantly monitoring key performance indicators was suggested. The importance of internal communication and the balance between profitability and sustainability were highlighted as crucial aspects to consider. In conclusion, it was determined that, despite the progress made, it is essential to address specific areas to strengthen Agrotrade's position. The implementation of these recommendations should consolidate the company to successfully face future challenges and take advantage of the sustainable growth opportunities that might arise.