Aplicación móvil con realidad aumentada como estrategia de marketing para publicidad del restaurante Jazba en la ciudad de Riobamba.

Abstract

The objective of this curricular integration work is to create a mobile application integrated with augmented reality to implement it as a marketing strategy to promote the "JAZBA" restaurant in the city of Riobamba. The application works with the menu, to which when a customer points their device camera, information about the dishes is displayed through the overlay of augmented reality images. For the development of the application, we utilized Unity 3D as the graphics engine, Vuforia as the SDK enabling augmented reality functionality, as it allows identifying markers and associating them with the information to be shown to the user. Additionally, we utilized Android Studio for the creation of the mobile application, and we implemented Scrum agile methodology for project management. The mobile application was developed after conducting a thorough analysis of the available development platforms, highlighting its specialized module for displaying information about restaurant dishes through images and markers. We carried out two analyses to evaluate the efficiency of the mobile application. The first validation was carried out utilizing the ISO/IEC 25010 standard, focusing on the efficiency characteristic achieving 90% efficiency. Subsequently, the second validation was carried out utilizing the ISO/IEC 9241 standard, which assessed the quality in use of the application. In this context, an 88% efficiency was achieved. Finally, the total efficiency degree of the application was calculated using the weighing defined by the ISO/IEC 25010 standard, achieving 82.40% efficiency for the mobile application. Concluding that the efficiency of the application is undoubtedly acceptable, thus supporting its high performance and quality in the user experience.