Diseño organizacional para el almacén “Créditos M&C” del cantón Balsas, provincia de el Oro

Abstract

The present study focused on the organizational design for the “Créditos M&C” warehouse in the Balsas canton, province of El Oro with the objective of developing adequate administrative management through the use of tools that allow determining the current situation of the warehouse. For the development of the research, the different methods, instrument techniques such as interviewing collaborators and a situational analysis using the SWOT matrix were analyzed where it was appreciated that within the company there is a variety of problems which threaten to fail to comply with an adequate institutional functioning such as administrative management empirically, lack of training for personnel, duplication of functions, lack of a hierarchical structure, lack of marketing strategies, lack of corporate philosophy. To solve these problems, the creation of a corporate philosophy was developed with a mission that channels the daily activities to be carried out and the vision that participates in where we want to go. For this, policies, processes and procedures were applied that are evaluated with performance indicators. management to comply with training strategies as a fundamental axis for organizational design. The research was based on creating strategies that help improve the marketing and positioning of the products offered by the warehouse through the application of endobranding policies and strategies, training proposals for staff and avoiding inconveniences in daily activities through the application of the functions for each area and eradicate the duplication of functions that strengthen the business line.