Proyecto de factibilidad para la implementación de una nueva sucursal de la empresa “Aserradero Moderno” en la ciudad de Riobamba, sector San Antonio, período 2023

Abstract

The feasibility project applied for the company addresses the challenges of "Aserradero Moderno" having its factory in a remote area, seeking to improve by implementing a new branch in Riobamba. The problem focuses on the geographic location and the need for more resources to supply domestic demand. The objectives include diagnosing the company, analyzing the feasibility of the new branch, and carrying out the project. It is justified theoretically in the need to address current problems and methodologically in applying an innovative approach. In the background, related studies are reviewed, and specific details of "Aserradero Moderno" are presented. The Methodological Framework highlights quantitative and qualitative approaches, research designs, and methods for assessing project feasibility. The interview with the manager reveals proactive and strategic management. The survey in the city of Riobamba shows a solid base of satisfied and pleased clients, which supports the project's feasibility. The new branch is seen as an opportunity to improve the customer experience and maintain quality standards. The investment and financing analysis shows a total investment of $119,524.75, distributed in machinery, permits, and working capital. The economic and financial analysis supports the project's viability, with an IRR of 28%, NPV of $89,415.99, and investment payback in 5 years. The project is presented as a profitable opportunity to contribute to Riobamba's economic development and satisfy market demand.