Plan de negocios para Eva Shop detalles personalizados y chocolate artesanal

Abstract

The present research work by entrepreneurship modality aimed to develop a business plan for Eva Shop entrepreneurship that is dedicated to the elaboration of personalized details and handmade chocolate in the city of Riobamba, in order to know how it has managed to overcome critical barriers through a process of learning and gradual adaptation. The elaborated work recognized the need to develop a comprehensive business plan to ensure its sustainability and expansion in the personalized details market in the city of Riobamba, key aspects such as the approach of its business objectives, planning strategies, market analysis and business growth vision were also addressed. The methodology that was carried out focused on knowing the target market of entrepreneurship and listening to the unmet demand through surveys that provided quantitative and qualitative data that were obtained through a non-probabilistic and non-random sampling. The results of the research highlighted the importance of a business plan as an essential tool for the planning, evaluation and control of entrepreneurship, likewise it was possible to identify areas of opportunities, economic and commercial challenges. In conclusion, the elaboration of the business plan provided the solid bases for the sustainable development and growth of Eva Shop and other similar ventures in the city of Riobamba that want to take the step from entrepreneurship.