Evaluación del potencial turístico para fortalecer económica y turísticamente la productividad y competitividad de la comuna Juan Pío Montúfar perteneciente al cantón Loreto

Abstract

The Juan Pio Montufar community is currently unaware of its tourism potential and does not have tourism planning that would allow it to position itself as a tourist attraction; therefore, it has limited the residents' ability to obtain economic income, affecting the community's development capacity. For this reason, the objective was to evaluate the tourism potential to strengthen the economic and tourism productivity and competitiveness of the Juan Pio Montufar community in Loreto. The methodology used was of a qualitative-quantitative nature, with a non-experimental design. The research included documentary, field, and ethnographic aspects, being descriptive and exploratory. Techniques were used, such as surveys directed to local and national tourists using digital tools such as Google Forms to analyze and interpret the results, and files from the Ministry of Tourism and the National Institute of Cultural Heritage for the inventory and identification of natural and cultural attractions. After carrying out the relevant study, it was possible to understand the situation of the community, which allowed a general evaluation of the current state of the community. Detailed information, weighting and ranking of the attractions was obtained, analyzing both supply and demand. In addition, proposals were formulated in accordance with the needs of the territory, considering the analysis of national regulations. The results revealed the existence of 12 attractions that play a crucial role in tourism. The community has 5 natural and 7 cultural attractions. In conclusion, the project seeks to promote tourism as an economic engine, preserving cultural identity and promoting sustainable tourism practices in the Juan Pio Montufar community.