Propuesta de un plan de desarrollo organizacional para la empresa comercial “Electrodomesticos Saúl” ubicada en la provincia de Sucumbios canton Lago Agrio

Abstract

The objective of this research work was to elaborate an organizational development plan for the commercial company "Electrodomésticos Saúl" located in Sucumbíos province of Lago Agrio Canton, to establish strategies to improve the administrative processes of the company and generate a competitive advantage. Within the investigation, the methodology of a mixed approach was applied, with a descriptive, documentary, and explanatory type of investigation; the techniques used for the development of the investigation were the survey, the interview, and the observation; the instruments of information collection were the survey applied to the collaborators of the company that allowed to know their perception on the kind of service and the interviews applied to the manager of the company that gave his point of view on the business idea. As a result, it could be observed that the company does not have a mission, vision, policies, or strategies. The company is managed empirically according to the demands acquired over the years of work. As a result of the diagnosis, it is concluded that the commercial company has been growing in a disorganized way due to a lack of knowledge in the administrative and organizational field; if it continues in this same direction, the commercial company will lose competitiveness and will no longer be as profitable, it is recommended to the manager of the retail company, to apply the organizational plan for the commercial and administrative management that allows the growth of the business in the market.