Diseño organizacional de la empresa URBEC constructora inmobiliaria, en la ciudad de Riobamba.

Abstract

This research aimed to analyze the current business situation of the company URBEC property development company to identify risk factors that hinder growth and goal attainment. Above all, the aim was to restructure the organizational design of the company through the updating and innovation of business strategies. The research approach was established in a qualitative and quantitative investigative environment. The methodology employed encompassed the use of surveys and interviews with employees and the manager, respectively. Observation was also used, to identify the main weaknesses and threats. After applying the techniques and instruments and conducting a situational analysis of the company, it was confirmed that an outdated organizational design had been created twelve years ago and had not been modified, measured, or verified in terms of its performance. This led to aspects such as mission, vision, logo, and even the organizational chart becoming obsolete. Consequently, a proposal was made to update them. Additionally, job functions were described and outlined for each position, and strategic, key, and support processes were identified and designed. To complete the proposal, strategies were formulated based on the situational analysis. In conclusion, modernizing and innovating a company's processes, strategies, and objectives are of paramount importance and cannot be neglected by management. When updated, they enhance both performance and productivity, as well as competitiveness. It is recommended to constantly update established strategies, analyses, processes, or functions, as the market is versatile and always subject to change. Only those companies that adapt to these changes succeed.