Estudio de factibilidad de implementación de un centro de transferencia estadística para entidades que se desarrollan en la zona centro – ecuador

Abstract

The purpose of this work was to study the feasibility of creating a statistical transfer center (CTE) in the central zone corresponding to the provinces of Cotopaxi, Tungurahua, Chimborazo and Pastaza, and to analyze whether the project could be profitable. Its main focus was to provide statistical consultancy services to undergraduates from universities and polytechnic schools as well as to satisfy business needs. This project consisted of a market study, which helped determine the possible demand for the service offered, together with the possible strategies to be used to capture the target market, followed by a public opinion survey applied to students in order to determine the name of the CTE, then an organizational study was presented in order to develop the organizational chart. Finally, the costs and expenses incurred to launch the project online through a web page were analyzed through a financial study. Based on the research conducted, the feasibility and the creation of this project was affordable, since 96.75% of the students and 85% of the companies, answered assertively to use the services offered, where the investment had its return in a viable short term, with positive economic indicators establishing that the implementation of the project is feasible.